During the Consumers Energy Multifamily Program’s microsite redesign, the team took inventory of the existing site and how the pages were performing. These takeaways drove the decisions for the updated navigation that focused on outlining clear steps to participate. The new navigation clearly walks customers through the different steps of participation while providing relevant content in the form of conversion opportunities. In addition to the improved navigation, an updated interactive contractor map was added. This allows customers to search for contractors in their area to perform the prescriptive upgrades noted during their on-site assessment.